EXPO - EXPO - EXPO - EXPO - EXPO - EXPO

EXPO

01/21/2021 - 02/06/2021

All times shown are in Eastern time

THE PROGRAM

FOUR DAYS OF LIVE, INTERACTIVE PROGRAMMING

Jan 21st > Feb 6st

LIVE DAYS

Jan 26 : 12PM-5PM PT / 3PM-8PM ET (Commercial)

Jan 27 : 9AM-2PM PT / 12AM-5PM ET (Commercial)

Feb 2 : 12PM-5PM PT / 3PM-8PM ET (Content for All)

Feb 3 : 12PM-5PM PT / 3PM-8PM ET (Content for All)

Two days of exclusive to industry professionals in the first week,

Two days with additional programming for all growers, including those not directly in the trade but interested in cultivation, product practices and training

You'll meet and learn from some of the industry's most notable individuals and brands, while piling up the savings on your 2021 sales bookings.

Can't make it to one of our blocks of scheduled interactive programming? No problem! Recordings will be available on the platform the next day.

ALWAYS SOMETHING HAPPENING

Whenever you sign in, you can be confident knowing that there is new content to see, new people to meet, and new ways of thinking about cannabis cultivation in Canada. Drop in regularly to catch up on anything you’ve missed, earn swag, and qualify for exclusive manufacturer and distributor discounts at the BioFloral 2021 Sales Booking Warehouse. The more time you spend in the Expo, the more value you’ll realize! With the Expo running more than two weeks, you’ll have plenty of opportunity to reach out, connect, and schedule dedicated time with other participants who can help you elevate your business.

OVERWHELMED BY THE OPTIONS?

It’s a lot to take in, we get it, but don’t worry. You’ll be asked a few questions when you register to help us get a better sense of what you want to get out of the Expo. And then, we’ll populate your schedule with the content we think is most relevant to you. Don’t like something we put there? Swap it out for something you do like!

THE NETWORK

NEW RELATIONSHIPS TO CULTIVATE

Industry trade events are all about networking, and The Grower’s Source Expo is no exception. It may be virtual, but we’ve made it as face-to-face as possible. Be selective and connect with specific people, or throw caution to the wind and get randomly matched with another attendee for a five minute speed dating-style video chat. The Grower’s Source platform makes it easy to join or create topic-based discussions, or break away from the bigger group and start a more focused conversation.

VIRTUAL EVENT, GET YOUR SWAG ON

The Grower’s Source EXPO relies on your participation.

Active participants in this immersive experience will walk away with invaluable new connections and inspiring ideas to help improve how they approach cultivation.

But that’s not all.

Since your participation improves everyone’s experience, we’re giving away premium swag to attendees who:

Spend a minimum of 5 hours on the platform (across the 2 weeks of programming)
Visit/attend at least 3 learning labs, 3 show rooms and 3 brand lounges

The more brand Lounges you visit, the more swag you’ll earn! We'll even mail it right to your front door.

The CrowdGrower’s Source Expo

The GS EXPO is the only industry virtual trade event that is accessible to all Canadian, while focusing the limelight on the business, art, and science of cannabis cultivation. Offering a unique and engaging experience designed for collaborative learning and the forging of new connections, you’ll leave with a stronger network and the inspiration to seize opportunity.

You’ll find a melting pot of people involved directly and indirectly in cannabis cultivation, including:

.
.

Licensed Producers

Master growers and their grow crews

QA personnel

Operations managers

C-level executives

Speciality Stores

Owners and managers

Customer services personnel

Manufacturers and supply chain key players

Consultants and service providers

Associations

Industry media

Passionate growers

THE TRADE

THE TRADE DEAL OF THE YEAR

2021 is shaping up to be the Canadian cannabis industry’s biggest year yet. Do you have what you need to keep up with the demand? Get exclusive discounts for the year through our BioFloral-sponsored 2021 Wholesale Booking program @ the Warehouse lounge. We’ll be offering industry leading products and equipment with manufacturer discounts, matched by the distributor. You won’t find a better deal in 2021 anywhere.

THE ENTRANCE

Commercial Access Pass

Non-Commercial Access Pass

Need assistance to register?
Call us: 1 (844) 384-7699

Registered but you can't retrieve the unique link sent to your email?
Log in with your email and password here

THE MORE

THE CONVERSATION CONTINUES

After the Expo, stay informed with The Grower’s Source Broadcast, our flagship channel for digital content such as podcasts and video series dedicated to cannabis cultivation. If you’re a grower, you’ll also get a special invite after the Expo to join The Grower’s Source Network, an app-based social network built by and for passionate growers.

GOT SOMETHING TO ADD?

We love any great content that benefits the cannabis cultivation community. If you’re an industry professional that’s passionate about a topic relevant to the community, we want to help you be heard.

BE A BUZZ-WORTHY BRAND

Are you a brand or organization seeking more exposure? We have multiple sponsorship levels available, as well as activation opportunities to elevate your brand in the eyes of those who matter. Find out more about the Grower's Source for industry brand, LP's, Associations, and more.

THE AGENDA

HELP DESK

Come see us with your questions or to get more explaination on any aspect of the program.
...or simply come say hi !
We'll be happy to see some faces around ! :)

Start

10:30 AM

End

8:00 PM

Virtual Interview Room - On appointment

Start

3:00 PM

End

4:00 PM

THE SPEAKERS

Olivia Benaroche

Happy Hour virtual room / The BullDog

Welcome to the Growers Source Happy Hour virtual room / The BullDog ! Here is where you can get a head start on making connections with your peers all across the country in advance of the Expo. Each Virtual Happy Hour room is set up to allow up to 17 people on camera. In the event that one of the Happy Hour rooms is full, you can just hop into another one and see who else is around. Grab a cocktail and get schmoozing!

Start

7:00 PM

End

9:00 PM

Happy Hour virtual room Join us, Have a drink at the bar

Welcome to the Growers Source Happy Hour virtual room Join us, have a drink at the bar! Here is where you can get a head start on making connections with your peers all across the country in advance of the Expo. Each Virtual Happy Hour room is set up to allow up to 17 people on camera. In the event that one of the Happy Hour rooms is full, you can just hop into another one and see who else is around. Grab a cocktail and get schmoozing!

Start

7:00 PM

End

9:00 PM

Happy Hour virtual room Light One Up

Welcome to the Growers Source Happy Hour vitual room Light One Up! Here is where we can get a head start on making connections with our peers all across the country in advance of the Expo. Each Virtual Happy Hour room is set up to allow up to 17 people on camera. In the event that one of the Happy Hour rooms is full, you can just hop into another one and see who else is around. Grab a cocktail and get schmoozing!

Start

7:00 PM

End

9:00 PM

Chat with Olivia

Come hang with me! I'd love to hear your thoughts on the GS experience so far, what you hope to gain from joining this community and what you are excited to teach your peers. Heads up! This session will be recorded- anything you say can and will be used against you in the group chat (kidding...but seriously we are recording).

Start

8:00 PM

End

9:00 PM

Virtual Interview Room - On appointment

Olivia visits the different showrooms and Interviews brands to gather their input for the audience experience at the Expo

Start

3:00 PM

End

6:00 PM

THE SPEAKERS

Olivia Benaroche

HELP DESK (Brand partner support)

Come see us with your questions or to get more explaination on any aspect of the program.
...or simply come say hi !
We'll be happy to see some faces around ! :)

Start

12:00 PM

End

9:00 PM

The Grower's Source Opening with Olivia

Check out our host Olivia as she is joined by our Sponsors and industry leaders: Jason Stanley from Biofloral, Niek Roovers from Canna, David Iacovelli from Method Seven and Eric Coulombe from Garden Culture Magasin!

Start

3:00 PM

End

4:00 PM

Speed Networking

Make sure to go "Like" people you would like to connect with via (?) . From there we will match you with those interested in making new connections and improving their networks. Each speed networking session consists of 3 rounds of 5 minute conversations. Get ready to mingle!

Start

3:15 PM

End

3:30 PM

Master Growers and QA: How to Foster Collaboration

Master Growers and QA Specialists approach cultivation from two different perspectives -- perspectives that often seem at odds with one another and cause friction. In this Learning Lab, join Alex and Monica, a successful Master Grower and QA duo as they address the collective frustrations around integrating these roles, and share ways to collaborate effectively and efficiently.

Start

3:30 PM

End

4:00 PM

THE SPEAKERS

Alexandre Gauthier

Monica Maillé

Growth Through Experience: Lessons from Our History, To Inform Our Future

Our industry is continually evolving and maturing. But we don't need to push forward blindly; other horticulture sectors have gone through the same challenges and developments, leaving us with valuable insights to help our industry persevere. We'll take a look at some of these learnings, how we can apply them to our industry, and the positive impact this can have on our profit margins. Let's bridge the gap between cannabis production and horticulture!

Start

4:00 PM

End

4:45 PM

THE SPEAKERS

David Kjolberg

James Daughters

Max White

Nico Hache

Lights & Lenses 101

Understand the ever-growing options for grow room glasses and how to pair them with the vast range of grow room lights.

Start

4:15 PM

End

4:45 PM

THE SPEAKERS

Dave Iacovelli

Meet Brand Experts & Collect Some Swag

Our brand partners are waiting for you in the virtual showroom. Visit individual Brand Lounges to discover what's new, and discuss with experts from around the world. (The more Brand Lounges you visit, the more swag you'll collect!) Commercial clients, don't forget to stop by the BioFloral Warehouse to benefit from their 2021 sales booking program! Direct Access: https://inevent.com/en/123go/TheGrowersSource/live.php#(liveID:'222771',lobby-display:all)

Start

4:45 PM

End

5:30 PM

Olivia LIVE On-Stage!

Join Olivia as she works her way through the EXPO interviewing key industry players, brand experts, growers and more!

Start

4:45 PM

End

5:00 PM

THE SPEAKERS

Olivia Benaroche

Discover high performance LED full spectrum light

Improve Energy Efficiency While Maintaining The Power of Traditional HID Lighting. Learning how to hang your LED grow lights is an excellent start towards creating the most productive light environment for your horticulture business.

Start

5:00 PM

End

5:30 PM

THE SPEAKERS

Dominic Bilodeau

Martin Quintal

Meet Brand Experts & Collect Some Swag

Start

5:30 PM

End

6:15 PM

Mycorrhiza Run-down

Dive into the proven science behind Mycorrhizal inoculants and learn about how they can improve plant health and crop yields.

Start

5:30 PM

End

6:00 PM

THE SPEAKERS

Ari Singer

Olivia LIVE On-Stage!

Join Olivia as she works her way through the EXPO interviewing key industry players, brand experts, growers and more!

Start

6:00 PM

End

6:30 PM

THE SPEAKERS

Olivia Benaroche

Ecommerce Marketing, The Key Points to Keep in Mind

Panel discussion with digital marketing specialists from various spheres such your online store development, SEO and social media. Through an open discussion we will highlight the most critical success factors when expanding your business online. THIS SESSION IS DESIGNED FOR HYDROPONIC SPECIALTY STORES AND IS PRESENTED IN ENGLISH

Start

6:15 PM

End

7:10 PM

THE SPEAKERS

Andrew Durot

Grégoire Gervais-Vachon

Ryveann Elizabeth

Steven Besnard

Vincent Rodriguez

Water In Equals Water Out

Basic concepts in relative humidity and sizing dehumidification for your garden.

Start

6:45 PM

End

7:15 PM

THE SPEAKERS

Coleman Retzlaff

Daniel Kerr

Commerce électronique, les facteurs critique de succès. Présenté en FRANCAIS

Cette table ronde d'experts dans différentes sphères du marketing digital vise à supporter les magasins spécialisés dans le développement de leur commerce en ligne, l'optimisation sur les moteurs de recherche, l'utilisation des média sociaux et plus. Les panélistes feront le point sur les facteurs critiques permettant de développer vos affaires en ligne. CETTE SESSION S'ADRESSE AUX MAGASINS SPÉCIALISÉS ET EST PRÉSENTÉ EN FRANÇAIS

Start

7:15 PM

End

7:45 PM

THE SPEAKERS

Andrew Durot

Grégoire Gervais-Vachon

Ryveann Elizabeth

Vincent Rodriguez

Integrated Rootzone Management (IRM)

More and more cultivators have become familiar with the notions of Integrated Pest Management (IPM) as a practical way to make cost effective decisions to manage pests and diseases in their gardens. An additional area to apply similar concepts is Integrated Rootzone Management or IRM. IRM is comprehensive approach to creating and maintaining all interconnected elements and properties of the rootzone, physical, chemical and biological. A successful IRM program ensure optimized rootzone water, nutrients and oxygen levels within an appropriate temperature range, a healthy microflora while not being limited by abiotic and biotic stress. This discussion will explore some of these concepts and discuss monitoring frequency and validation techniques.

Points of Discussion

Cultivation Substrate
Oxygen and Other Gases
Irrigation/Fertigation
Nutrition
Rootzone Microbiology
IRM approach for commercial cultivators

Start

7:30 PM

End

8:00 PM

THE SPEAKERS

Alexandre Gauthier

Ari Singer

Patrick Scanlon

William Fournier

Olivia On-Stage!

Join Olivia as she works her way through the EXPO interviewing key industry players, brand experts, growers and more!

Start

12:00 PM

End

1:00 PM

THE SPEAKERS

Olivia Benaroche

The Grower's Source January 27 2021 with Olivia

Start

12:00 PM

End

5:00 PM

The Grower's Source January 27 2021 with Olivia Video Ok

Start

12:00 PM

End

5:00 PM

From Soil to Oil: How to Align your Pheno-Hunting with Extraction Goals

Do you know how to identify the phenotypes best suited for extraction when you're hunting in a grow room or field full of unique phenotypes? How do you facilitate the hunt so that the human impact on the plants is minimized? What traits can you look for in a plant to help choose the extraction method that will best utilize its genetics? And finally, which plants and extraction method pairings will resonate with which market segments? Join James Curran as he answers these questions and more during this in-depth Learning Lab.

Start

12:05 PM

End

12:35 PM

THE SPEAKERS

James Curran

Meet Brand Experts & Collect Some Swag

Start

12:30 PM

End

1:15 PM

THE SPEAKERS

Olivia Benaroche

Mycorrhiza Run-down

Dive into the proven science behind Mycorrhizal inoculants and learn about how they can improve plant health and crop yields.

Start

12:45 PM

End

1:15 PM

THE SPEAKERS

Ari Singer

Josh Sher

Meet Brand Experts & Collect Some Swag

Start

1:15 PM

End

2:00 PM

Method Seven Labs

Notch filtering technology balances color, allowing growers to view their plants properly, and ensuring they grow to their max potential. Method Seven labs work with Carl Zeiss and COLTS laboratories to ensure that M7 Safety products pass and exceed national safety standards.

Start

1:15 PM

End

1:45 PM

THE SPEAKERS

Dave Iacovelli

Olivia LIVE On-Stage!

Join Olivia as she works her way through the EXPO interviewing key industry players, brand experts, growers and more!

Start

1:45 PM

End

2:00 PM

Crafting the Future of the Cannabis Flower

This keynote panel presentation will feature a discussion around the Craft cannabis movement in Canada. Join Myrna Gillis, CEO of Aqualitas (Standard LP); Peter Shearer, Senior Category Manager at the Ontario Cannabis Store; Gord Nichol, Master Grower at North 40 Cannabis (Microcultivation LP); and David Brown (Cannabis Policy Analyst with StratCann) as they share their thoughts and experiences on what is currently shaping the craft flower market and what future craft cannabis producers and consumers can expect.

Start

2:00 PM

End

2:45 PM

THE SPEAKERS

Av Singh

David Brown

Gord Nichol

Myrna Gillis

Peter Shearer

Randy Rowe

Meet the Brands - Discuss 2021 Booking

Details to follow

Start

2:00 PM

End

4:30 PM

Ecommerce from A-Z: How to pivot your business & start selling online during a pandemic. (présenté en français)

Bringing your business online is no easy task. Yet some brands seem to do it much better than others. What did they understand that others haven't yet. My team and I helped build over 600 Shopify stores. From established brands grossing 0$ per month to young startups generating millions a month. In this talk, we'll go over the fundamentals of what consists of a winning strategy and the points you might be missing.

Start

2:15 PM

End

2:45 PM

Olivia LIVE On-Stage!

Join Olivia as she works her way through the EXPO interviewing key industry players, brand experts, growers and more!

Start

2:45 PM

End

3:00 PM

THE SPEAKERS

Olivia Benaroche

Ecommerce from A-Z: How to Pivot your Business & Start Selling Online During a Pandemic.

Start

3:00 PM

End

3:30 PM

THE SPEAKERS

Andrew Durot

Vapor Pressure Deficit

Using simple concepts to understand VPD, what it is and how you can use it to improve your grow room environment.

Start

3:00 PM

End

3:30 PM

THE SPEAKERS

Coleman Retzlaff

Daniel Kerr

GROWTH CORNER / BUSINESS NETWORKING

Small group networking and open discussion virtual room. This Growth Corner is exclusively accessible to C-Level and business leaders. Ideally we would like to keep such discussion under 10 people but given variation within people actively engage on the platform and other's checking in and out, we made this room open for a selected group of people at this specific time. Give us your feed back so that we can enhance your experience for the week to come.

Start

3:30 PM

End

4:00 PM

GROWTH CORNER / STORE OWNER NETWORKING

Start

3:30 PM

End

4:00 PM

GROWTH CORNERS/ LP COMMON CHALLENGES

Small group networking and open discussion virtual room. This Growth Corner is open for anyone involve within a Licensed Producer organization to discuss general operational topics and common challenges. Ideally we would like to keep such discussion under 10 people but given variation within people actively engage on the platform and other's checking in and out, we made this room open for a selected group of people at this specific time. Give us your feed back so that we can refine your experience for the week to come.

Start

3:30 PM

End

4:00 PM

Choosing the Right Cannabis Growing Container

As any professional cannabis grower will attest, there is an art to successful growing. The right cannabis containers and root systems need to cohesively work together, in ideal conditions, in order to yield the healthiest crops. The right cannabis containers are not a one-size-fits-all approach. Oftentimes, choosing the right container is based on maintenance and scheduling.

Start

4:00 PM

End

4:30 PM

THE SPEAKERS

Craig Ruvere

GROWTH CORNERS/ CULTIVATION TALKS

Start

4:30 PM

End

10:00 PM

Ecommerce Marketing, The Key Points to Keep in Mind

Start

3:00 PM

End

4:00 PM

THE SPEAKERS

Andrew Durot

Grégoire Gervais-Vachon

Ryveann Elizabeth

Steven Besnard

Vincent Rodriguez

Happy Hour virtual room The Garden Lounge

Welcome to the Growers Source Happy Hour virtual room The Garden Lounge! Here is where you can get a head start on making connections with your peers all across the country in advance of the Expo. Each Virtual Happy Hour room is set up to allow up to 17 people on camera. In the event that one of the Happy Hour rooms is full, you can just hop into another one and see who else is around. Grab a cocktail and get schmoozing!

Start

7:00 PM

End

10:00 PM

Happy Hour virtual room, Have a drink at the bar

Welcome to the Growers Source Happy Hour virtual room Have a drink at the bar! Here is where you can get a head start on making connections with your peers all across the country in advance of the Expo. Each Virtual Happy Hour room is set up to allow up to 17 people on camera. In the event that one of the Happy Hour rooms is full, you can just hop into another one and see who else is around. Grab a cocktail and get schmoozing!

Start

7:00 PM

End

11:00 PM

GS Tutorial -Set yourself up for Speed Networking

Our short video tutorial series aims to provide you with the insights you need to make the most out of your Grower's Source experience. Our tutorials are short, right to the point, and provide you with specific guidelines to navigate this unique platform.

Start

8:00 AM

End

10:00 PM

DRY RUN ROOM 1

Start

8:20 AM

End

7:00 PM

THE SPEAKERS

Alexa Goertzen

Alexandre Gauthier

Dominic Bilodeau

Dylan Groper

Eric Bergeron

Erik Duivenvoorde

Franck Munn

Niek Roovers

Olivia Benaroche

Patrick Pagé

Pieter Klaassen

Tanner Stewart

William Fournier

DRY RUN ROOM 2

Start

8:50 AM

End

7:00 PM

THE SPEAKERS

Ari Singer

Dave Iacovelli

Douglas Jacobs

Eric Bergeron

Eric Coulombe

Franck Munn

Jason Stanley

José Dominguez

Olivia Benaroche

Olivia LIVE On-Stage! Interview with Tanner Stewart

Join Olivia LIVE On-Stage with Tanner Stewart, Co-Founder of Stewart Farms and Executive Producer of the Documentary "The Need To GROW"

Start

8:00 PM

End

8:15 PM

THE SPEAKERS

Olivia Benaroche

Tanner Stewart

MOVIE NIGHT | "The Need to GROW" Screening and LIVE Q&A in the Chatroom with Executive Producer Tanner Stewart

Join Tanner Stewart, Co-Founder of Stewart Farms and Executive Producer of the Documentary "The Need To GROW", for a virtual screening of the film, and LIVE Q&A in the chat

Synopsis:
"The Need To GROW" follows pioneers of cutting edge technology as they fight to localize sustainable food systems and regenerate Earth's dying soils.

Start

8:15 PM

End

1:00 PM

THE SPEAKERS

Tanner Stewart

Olivia LIVE On-Stage!

Join Olivia as she works her way through the EXPO interviewing key industry players, brand experts, growers and more!

Start

3:00 PM

End

4:00 PM

THE SPEAKERS

Olivia Benaroche

Photosynthesis

Photosynthesis, the engine powering growth and bloom!

This learning lab is about how photosynthesis works, explained in a practical way.

Understanding the basics of what drives photosynthesis and the importance of carbon assimilation through better climate control.

Giving growers a quick overview of what they need to know to maximize energy production and yields.

Start

3:15 PM

End

3:45 PM

THE SPEAKERS

Eric Bergeron

Speed Networking

Start

3:15 PM

End

3:45 PM

Interview with Eric Coulombe, Garden Culture

Join Olivia LIVE On-Stage with Eric Coulombe from Garden Culture Magazine

Start

3:45 PM

End

4:00 PM

THE SPEAKERS

Eric Coulombe

Dial in Your Grow Op: Precision Irrigation and Plant Steering

Dial in Your Grow Op is a Keynote Conference focused on, you guessed it, precision irrigation and plant steering! Hosted by Douglas Jacobs, Technical Crop Advisor at Grodan, you’ll learn best practice applications of the equipment you sell, and boost your own grow game at the same time!

Start

4:00 PM

End

4:00 PM

THE SPEAKERS

Douglas Jacobs

Eric Coulombe

Meet Brand Experts & Collect Some Swag

Start

4:45 PM

End

6:45 PM

Growing for Quality

A in dept look on what it takes to grow high quality cannabis from the eyes of master growers and ceo. Alexandre Gauthier, master grower at Origine Nature, Patrick Page, master grower at MTL Cannabis and Tanner Stewart CEO at stewart farms will look into what is needed to produce quality cannabis from the growing aspect, production aspect, workflow and getting to market. Genetics, phenotypes, irrigation, environmental, cultivation techniques, harvest/drying/processing techniques, packaging and marketing will all be touched on this panel.

Start

5:00 PM

End

4:00 PM

THE SPEAKERS

Alexandre Gauthier

Patrick Pagé

Tanner Stewart

Watering and the nutrient balance

Although we often think watering is an easy task, it should not be taken lightly. In this lab we touch on the effects your watering strategy or lack of watering strategy can have on your operating cost, your crop yield and quality.

Start

5:40 PM

End

6:10 PM

THE SPEAKERS

Erik Duivenvoorde

GROWTH CORNER - LIVING SOIL (Small group open discussion)

Start

6:15 PM

End

6:45 PM

GROWTH CORNER - Supply Chain (Small group open discussion)

Start

6:15 PM

End

6:45 PM

Water In Equals Water Out

Basic concepts in relative humidity and sizing dehumidification for your garden.

Start

6:50 PM

End

7:20 PM

THE SPEAKERS

Coleman Retzlaff

Daniel Kerr

GROWTH CORNER - GROWING TECHNIQUES AND OPTIMIZATION (small group discussion)

Start

7:30 PM

End

8:45 PM

GROWTH CORNER - ORGANIC (Small group discussion)

Start

7:30 PM

End

8:45 PM

How to be a Better Grower in Seconds

Don’t Grow Blind! Join Dave Iacovelli from Method Seven to learn how to protect your eyes in the grow room and why grow glasses are part of every master grower’s toolkit.

Start

7:30 PM

End

4:00 PM

THE SPEAKERS

Dave Iacovelli

GROWTH CORNER - GENETICS AND IPM (small group discussion)

Start

8:00 PM

End

9:30 PM

GS Tutorial - How to maximize networking

Start

8:00 AM

End

9:00 PM

GS Tutorial: Platform Walkthrough

Start

8:00 AM

End

10:00 PM

HELP DESK

Come see us with your questions or to get more explaination on any aspect of the program.
...or simply come say hi !
We'll be happy to see some faces around ! :)

Start

12:00 PM

End

5:00 PM

Olivia LIVE On-Stage!

Join Olivia LIVE On-Stage as she discusses what's to come with The Grower's Source!

Start

3:00 PM

End

4:00 PM

THE SPEAKERS

Olivia Benaroche

GROWTH CORNER - COMMUNITY DEVELOPMENT

Open discussion for everyone to hop in and exchange about the way we can better collaborate in the future. How can we bridge the gap in between various stakeholders and work better together? How can we leverage a platform such as The Grower's Source to do so.

Start

3:25 PM

End

3:55 PM

Set your Intentions for a Successful 2021: Revisit, Reflect, and Grow.

Looking to fine tune your crop process? Tweak your growing environment or experiment with new techniques? This Q & A style panel will feature some of Canada's most notable growers as they revisit and reflect upon past crops, offer you cultivation insights, and guidance as to what to expect from the changes you want to implement.

CANNA will be collecting your questions and goals for 2021 throughout the EXPO, so make sure to stop by CANNA lounge if you want to help us grow the conversation around your goals.

Start

4:00 PM

End

4:45 PM

THE SPEAKERS

Eric Bergeron

Erik Duivenvoorde

Niek Roovers

William Fournier

The Importance of EC

Even though most growers are familiar with measuring the amount of feeding that they have to give in ounces per gallon, grams per liter, or any other measuring units used, EC goes a little further than this. When growing, it is important to have a good understanding of what EC is all about and its significance to the grower.

Start

5:05 PM

End

5:35 PM

THE SPEAKERS

Pieter Klaassen

The Importance of pH

Acidity has a substantial influence on the absorbability and solubility of a number of elements. The pH (pondus Hydrogenii) indicates a solution’s acidity or alkalinity. The pH level influences the way in which nutrients, heavy metals, pesticides and other micro-organisms in the growing medium are flushed out of the ground. Learn here what the best pH range is for your plants, and why.

Start

5:40 PM

End

6:10 PM

THE SPEAKERS

Pieter Klaassen

Vapor Pressure Deficit

Using simple concepts to understand VPD, what it is and how you can use it to improve your grow room environment.

Start

5:40 PM

End

6:10 PM

THE SPEAKERS

Coleman Retzlaff

Daniel Kerr

Meet the Brands - Discuss 2021 Booking

Details to follow

Start

6:15 PM

End

7:30 PM

CONSUMER MARKET AND DEMAND (PANEL DISCUSSION WITH Q&A)

Round Table Discussion with insights from both sides of the distribution equation.

Join the conversation with: Alexa, who works with Delta 9 Cannabis which handles their entire distribution internally ; Dylan from Velvet Management inc, A premiere cannabis sales and marketing agency that focuses on the national distribution of recreational cannabis in Canada. Real talk about the challenges that affect each province, the retailers and licensed distributors. From inventory issues to evolving demand and challenges that come with adapting to time sensitive trends. This panel will be open to Q&A, so feel free to drop questions in the chat now so that when the session starts our panelists can consider appropriate times to answer your questions.

Start

6:20 PM

End

6:50 PM

THE SPEAKERS

Alexa Goertzen

Dylan Groper

Mycorrhiza Run-down

Dive into the proven science behind Mycorrhizal inoculants and learn about how they can improve plant health and crop yields.

Start

6:20 PM

End

6:50 PM

THE SPEAKERS

Ari Singer

The Challenge of Small Batch Offering

Details to follow

Start

7:00 PM

End

7:30 PM

THE SPEAKERS

José Dominguez

GROWTH CORNER - Grower's Thoughts (open discussion room)

Start

7:30 PM

End

8:45 PM

Virtual Tour: The heart of a CANNA Research & Knowledge Center

Grab a snack or a coffee and join us for a walk with William Fournier, Product Developer for CANNA and licensed producer at Mauve & Herbes. During this virtual 360 degree experience, you will literally walk with Will around the newly launched CANNA Research & Knowledge Center located in Quebec, Canada. In this guided tour, William will show you the technical aspects of the design and equipment in this multi-functional LP facility, and illustrate how he was able to build this very modern set-up while keeping overall costs low. This tour will be followed by a Q&A session.

Start

12:00 PM

End

1:00 PM

Happy Hour virtual room Light One Up

Start

7:00 PM

End

11:00 PM

Happy Hour virtual room The Garden Lounge

Start

7:00 PM

End

9:00 PM

Olivia LIVE On-Stage

Join Olivia LIVE On-Stage with Zach Klein, Director of the Documentary "The Scientist"

Start

4:00 PM

End

4:15 PM

THE SPEAKERS

Olivia Benaroche

MOVIE NIGHT | "The Scientist" Screening and Discussion with Director Zach Klein

Join Zach Klein, Director of the Documentary "The Scientist", for a virtual screening of the film, followed by a Q&A.

Synopsis:
"The Scientist" is a documentary that traces the story of Nobel price nominee Dr Mechoulam from his early days......as a child of the Holocaust in Bulgaria, through his immigration to Israel, and his career as the chief investigator into the chemistry and biology of the world's most misunderstood plant. Dr. Mechoulam ascertained that THC interacts with the largest receptor system in the human body, the endocannabinoid system (ECS).

Start

4:15 PM

End

5:30 PM

THE SPEAKERS

Zach Klein

THE SPEAKERS

Host

Franck Munn

The Growers Source

Olivia Benaroche

Host & Brand Ambassador

Expo host Olivia Benaroche is a Montreal-based emcee, comedian, podcast host and voice actor. From providing colourful commentary for Bell Centre hockey games, to hosting corporate fundraisers and comedy shows, Olivia is no stranger to keeping an audience engaged. She’ll bring her energy, humour, and budding passion for growing to the Expo, keeping the atmosphere both entertaining and professional.

Tyler Stanley

Speaker - Cultivation

Alexa Goertzen

Manager of Business Development and Corporate Affairs

Alexa graduated with her Bachelor of Commerce (Hons.) from the Asper School of Business at the

University of Manitoba in October 2020.

She was one of the original employees at Delta 9 starting as the Senior Executive Assistant back in

January 2018. She is sometimes known as the ‘Manager of Catch All’. Doing university fulltime while

simultaneously working her fulltime role at Delta 9 has helped her learn to roll with the punches, and

keep her on her toes in this fast-paced, everchanging industry.

Alexandre Gauthier

Master Grower @ Origine Nature & Plant Specialist Consultant @ MTL Cannabis

Alexandre Gauthier has been part of the cannabis industry since the legalisation of cannabis for medical use. He achieved the rank of Master Grower and has helped multiple organisations produce and sell top quality cannabis throughout his career.

His knowledge and understanding of the cannabis regulations and retention requirements have contributed to the impeccable traceability within the organizations he has worked for. Alex currently holds the position of Master Grower at Origine Nature in the Laurentian region of Quebec. He is thrilled to share his knowledge by educating the public, which in turn will provide support in helping the Canadian cannabis industry continue on its path to a bright and successful future and earn the international recognition it so well deserves.

Ari Singer

Sales Manager at DYNOMYCO

Ari is a man with a mission: spreading endomycorrhizal fungi spores for the benefit of crops worldwide. Ari is passionate about mycology, gardening and making the world more sustainable. He holds a B.A in Sustainability & Economics from the Interdisciplinary Center, Herzliya.

Av Singh

Agronomist, Greenstar Plant Products

Av Singh is one of the leading authorities on regenerative organic cannabis production. Dr. Singh has authored over 200 peer-reviewed papers, chapters, and extension articles and has been an invited speaker to over 500 workshops, conferences, symposia as well as guest-lecturing at over 30 universities in Canada, the US, the UK, and India. Av has had the privilege of visiting over 2000 farms across five continents which has shaped his extension of holistic, system-based design solutions. Emphasizing a union of traditional knowledge with science, Av works with growers to cultivate an appreciation of plant:soil interrelationships.

Av has recently been appointed to the Cannabis Quality Assurance (CQA) Standards Committee and is a member of the International Cannabinoid Research Society, and was identified as one of the Top 50 Heroes shaping the Canadian Cannabis sector by High! Canada Magazine and a Cannabis Hero by Cannabis Amnesty. Av is a frequent speaker and advisory board member at O’Cannabiz and the Grow Up Conferences.

Coleman Retzlaff

Eastern Canada and East Coast Regional Sales Manager for Quest

Coleman Retzlaff is the Eastern Canada and East Coast Regional Sales Manager for Quest. He brings 20 years of refrigeration, dehumidification and HVAC experience as a member of the Quest team since 2014. Coleman prides himself on a consultative approach and making difficult concepts easy for others to understand.

Craig Ruvere

Marketing Communications Manager @ The HC Companies

Craig has been with The HC Companies for almost three years – building and supporting the brand through ever evolving marketing initiatives throughout the industry. He’s received numerous awards and recognition for his writing, marketing and creativity – most recently for HC’s sustainable products website, hc-sustainable.com.

Daniel Kerr

Marketing Manager @ Quest

Dave Iacovelli

Director of Sales @ Method Seven

Dave has spent over two decades in the Cannabis industry. His efforts span from building out grows of every style and scale to owning a hydroponics supply store. He now brings that experience to Method Seven and works with the design team to help ensure the best products for growers hit and enhance the market. Education and helping customers figure out their specific needs for the grow space is what he enjoys the most. He looks forward to your questions and stories.

David Brown

Advisor @ StratCann Services Inc

David Brown is the founder of StratCann, a cannabis industry publication with a special focus on micros and nurseries. Prior to founding StratCann, David was a Senior Policy Advisor to Health Canada's cannabis branch from 2018-2020, working—among other things—with the regulation team on the crafting of new licence categories like micros and nurseries. Prior to his time with Health Canada, David was a co-founder of and Communications Director for Lift Cannabis and Editor in Chief of Lift News.

David Kjolberg

Legacy Master Grower, Consultants, Specialists in growing Premium cannabis

David has been cultivating cannabis for decades specializing in premium quality production, he has designed, built and consulted on many production facilities over the years as well as spending three years as the Master grower for one of Canada’s first licensed producers.

Dominic Bilodeau

Working as an aircraft structural maintenance contractor for the last 20+ years, a highly regulated industry, Dominic was the go-to guy to solve major problems on a tight schedule. His perseverance and work ethics has led him to be well known and sought after in the business. He hopes to attain the same stature in the cannabis industry. His passion for cannabis started as a hobby many years ago and, in the last 3 years, has led to a full time career, mainly acting as a technical consultant for Futur Vert, testing equipment and offering advice to potential buyers. He also works as an independent consultant for those looking to grow their own cannabis or looking to obtain a micro-licence. He built his expertise in cannabis cultivation over the years, through hands-on experimentation using knowledge learned through books on a variety of subjects such as living soil, lighting, growing methods, the cannabis plant, natural pest management, etc. Staying up to date with current affairs in the cannabis industry and its regulations as well as doing some networking during various cannabis expos. Dominic is focused on producing natural organic cannabis using living soil in order to have a higher cannabinoid and terpene profile.

Douglas Jacobs

Senior Technical Advisor

Doug has been working to adopt and apply commercial proven horticulture techniques to the cannabis industry for several years. He provides expert consulting on advanced Precision Growing methods to optimize crop production, reduce costs, and produce the highest quality plants in an environmentally sustainable way. He has extensive experience with indoor, outdoor, and greenhouse farm design, and management, vertical farms, aquaculture, and CEA system design. Prior to joining the Cannabis sector Doug worked for Future Growing, a hydroponic system manufacturer and had his own urban farm consulting company. He has helped to design and build new farms and trained new growers across North America. Doug has helped design and build more than a 100 farms most notably of which for Google, Microsoft, the San Francisco Giants, NASA’s Kennedy Space Center Visitors Complex, the US Space and Rocket Center, the Orlando County Convention Center, and the University of Colorado Village Center Greenhouse in Boulder. Doug showcases his passion and expertise as a featured writer in various national industry publications and as a conference speaker at events across North America.

Dylan Groper

Director of Sales Atlantic’s | Director of Business Development National at Velvet Management Inc.

Dylan is a Canadian cannabis specialist with over 10 years in the Canadian cannabis industry. He is the founder and CEO of the Cannabis Access Centre; a medical cannabis clinic dedicated to destigmatizing cannabis as medicine and focused on helping patients navigate the legal medical cannabis framework. Dylan also currently holds the positions of Director of Sales Atlantic’s and Director of National Business Development at Velvet Management Inc. a leading national sales agency focused on the recreational cannabis space in Canada. Previously he held the position of Chief Product Officer at CBDMS a late-stage LP applicant from Montreal, Quebec.

Eric Bergeron

Technical and sales support @ CANNA Canada Corp.

Technical Representative, source of growing knowledge and longest Canadian CANNA member.

Eric Coulombe

Owner / Senior Editor @ Garden Culture Magazine

Erik Duivenvoorde

Brand Representative @ CANNA Canada

CANNA Brand Representative, always finding a solution for each challenge. People person

Gord Nichol

President, North 40 Cannabis

My name is Gord Nichol and I am the Founder and Master Grower at North 40 Cannabis. I have been intimately involved in the cannabis industry for 40 years now and a grower for 32 years. My love of all things cannabis started when I was a teen and has developed into a quest to gather all available knowledge and experiences I can. I am a product of the legacy market and also a medical user.

We started North 40 Cannabis in 2018 to prepare for the coming Micro Cultivation class licenses and began operations in Sept 2019.

Ivan Vander Deen

Regional Sales Manager @ The HC Companies

Ivan is the Director of Sales for all Canadian markets, serving greenhouse, nursery and cannabis customers with all their growing container needs, as well as working with HC’s vast network of dedicated distributors. Ivan’s been with The HC Companies for over 12 years.

James Curran

Independent Consultant @ Confidential

I am an autodidact who has been studying the phytochemistry of cannabis among other botanicals for over a decade with passion. I have worked with the plant from all stages of growth to the design of value added products. The meat in between those extremes includes

-Extraction process flow design (Hydrocarbon,Ethanol,Co2,Solventless)

-Fractional distillation

-Cannabinoid Crystallization and Crystal engineering

-Solventless extraction

-Formulation and product design

James Daughters

Master Grower @ Laurentian Organic

In the greenhouse industry for over 10 years as a grower in tomato greenhouses. Working with living soil on a large scale tomato greenhouse before transfering to a cannabis production.

Been working in cannabis for 4 years under the regulation of Health Canada. Passionate about plants, soil, greenhouses and the sustainability of it all.

Jason Stanley

José Dominguez

Cannabis Sommelier & Product Manager @ Neptune Wellness Solutions

15 years experience in craft/commercial grow, solventless extraction and phenotyping. Over the last decade I've earned a strong reputation after winning 43 canadian cannabis awards in various categories. After founding one of the first licensed producers in 2017, I joined Neptune to get deeper and more intensive knowledge of ethanol, co2, solventless extractions.

Josh Sher

Martin Quintal

Owner @ Futur Vert

Max White

Co-Owner, VP Business Development @ Aroma Cannabis

Max was introduced into the Cannabis industry at the age of 15 years old as one of the youngest medical marijuana card holders in Oregon in 1999. Over 20 years later he operates a commercial Cannabis grow facility doin buisness as Aroma Cannabis and a grow management company called Aroma Cannabis Distributing.

Meurig Murray

Director of Cultivation @ Stewart Farms

Monica Maillé

QA/QC Manager @ IsaaCann Health Group Inc.

Monica Maillé holds a BSc in Biology from Laurentian University and is a graduate of the post graduate Commercial Cannabis Production program at Niagara College. Since completion of her post graduate program, Monica has been working in the cannabis space as a Quality Assurance Associate, and now as a QA/QC Manager and QAP. Monica is knowledgeable in many aspects of the cannabis industry, including plant science and physiology, entomology and bio-control, pathogens and PCP’s as well as the Cannabis Act and Regulations and Inventory Management. Monica has always wanted to make a positive impact in the world and to be a leader in her community, what better way to achieve her goals than in the cannabis industry.

Myrna Gillis

CEO and co-founder of Aqualitas

Myrna Gillis, QC is the CEO and co-founder of Aqualitas, a vertically integrated multi cannabis license holder and producer of organically grown cannabis and value-added products distributed domestically and internationally. She is a disabilities advocate, and practiced law in the vulnerable services sector for 25 years before joining the cannabis industry in 2014. Motivated by a desire to promote access to cannabis, innovation and sustainability in cultivation and product development she has led her team and company to highlights including Canada’s 2020 Grower of the Year (Jake Ward- Head Grower), a Spark Innovation Award, and Clean Tech Energy Award for cultivation, as well 16 provincial and federal research grants. Myrna received her Queens Counsel designation for excellence and integrity in the practice of law, and was a business leader bronze winner in 2019. She is a member of the Wallace McCain Institute Advisory Board supporting rapid growth companies in Atlantic Canada and has volunteered for various disabilities and social justice organizations over the last 30 years.

Nico Hache

Director, Risk Advisory @ Deloitte

Nico is a Director within Deloitte’s Risk Advisory Practice, overseeing CCI Deloitte’s cannabis facility and operational optimization and security support services. Nico gained significant experience in the commercial horticulture industry across Canada. His initial years of working in vegetable, flower, and shrub propagation, eventually lead Nico to a position as Head Horticulturalist at J.D. Irving Limited, one of North America’s largest forest seedling companies (producing 24 million seedlings annually). Over the past 7 years, Nico has arguably helped pioneer the legalized cannabis industry. First, by joining one of Canada’s leading licensed producers, Organigram, as Director of Operations during their start-up phase; and later, continuing his pursuit as Director of Cultivation and Security Services at Cannabis Compliance Inc. (CCI), by providing industry leading cannabis companies with best practice counselling.

Niek Roovers

Host @ CANNA

Patrick Pagé

Patrick entered the cannabis industry over 3 years ago. He worked all production position in a cannabis facility before claiming the title of master grower. The vision and knowledge he acquire througout his amazing career enable him to better understand cannabis plants and consistantly produce high quality products.

Patrick Scanlon

Head of cultivation and /co-founder @ CannTx Life Sciences Inc.

Co-Founder of CannTx Life Sciences Inc., Head of Cultivation/Master Grower of a mid sized LH (30000sqft). Privately owned focused on quality flower.

Peter Shearer

Senior Category Manager - Dried Flower @ Ontario Cannabis Store

Pete Shearer has had over 16 years of career experience in the cannabis industry. He currently holds the position of Senior Category Manager at the OCS (Ontario Cannabis Store).

Earlier in his career, Pete consulted on the design, construction, and operation of numerous MMAR medical cannabis facilities. During the advent of the MMPR commercial medical cannabis regulations in 2013, Pete operated as the principle consultant at Shearer Consulting which advised cannabis companies on cultivation and genetics strategies. From 2013 to 2020, Pete provided 7ACRES ongoing insight and advice. He was instrumental in the selection of the primary genetics used at 7ACRES.

In January of 2018, Pete took the role of Director of Product Development and Planning at The Supreme Cannabis Company. While working for Supreme he developed a system to evaluate and grade the quality of dried cannabis flower based on sensory evaluation called The Shearer Grading Scale™. The Shearer Scale is a fundamental tool used at 7ACRES to guide the product quality standards of the brand. From January 2018 to January 2020, Pete led Supreme’s product innovation strategies in addition to authoring, ideating and presenting consumer and trade education initiatives.

In January 2020, Pete took the position of Senior Category Manager at the OCS where he manages the dried flower portfolio.

Pieter Klaassen

Randy Rowe

President @ Grow Up Conference & Expo

Tanner Stewart

Co-Founder @ Stewart Farms & Executive producer of "The Need To GROW"

“An impassioned believer that the processes of our agriculture will dictate the quality of our nutrition and the sustainability of our future, Tanner has long been an advocate for, and entrepreneur in, Canada’s vertical farming and aquaponics industry.

His passion for business and his interest in sustainable agricultural practices have led him to become an executive producer of an award-winning environmental documentary: The Need To GROW.

His investments in agricultural technology and appreciation for the health and wellness potential of cannabis have culminated in the founding of Stewart Farms. Stewart Farms is constructing a state-of-the-art, indoor aquaponics facility with 100,000 square feet and 40-foot-high potential for vertical farming to grow organic, sustainable cannabis in St. Stephen, New Brunswick.

Tanner has a deep passion for our health and wellness industry and organic, sustainable and regenerative farming practices. These principals form the foundation of Stewart Farms and they are only just getting started.”

William Fournier

Product Developer @ CANNA

Product developer, but mainly Head Grower and plant enthusiast. Runs the Canadian CANNA research and Development Center

Zach Klein

A filmmaker

Produced and directed "Prescribed Grass" (2009) – a documentary movie that made a change in Israel.

Revealing the medicinal properties of the Cannabis plant to the public.

https://vimeo.com/74898012

"The scientist" (2015)– a documentary about the life and work of Professor Raphael Mechoulam and the endocannabinoid system.

Educator - Medical cannabis program in Israel

Since 2007 – licensed educator by MOH. Teaching and counsel for patients with permit to use cannabis, on how to use it for their medical situation.

2010 - The Nursing home project, developing protocol for cannabis treatment at nursing home. ( as seen on CNN)

CBD Project (2012) Tikun Olam's research and development manager

https://beyondthc.com/how-do-you-say-cbd-in-hebrew/
https://www.bbc.com/news/world-middle-east-20189347
https://www.reuters.com/assets/iframe/yovideo?videoId=236214479
https://www.reuters.com/article/uk-israel-marijuana-idUSLNE86201S20120703

Msc at Tel-Aviv University

With the research title:

Decreasing the Consumption of Conventional Drugs Together With Significant Health Improvement through Medical Cannabis Treatment

And:

Cannabis Treatment for Dysphagia and Eating (Swallowing) Problems:

Testing the outcome in oro-pharyngeal dysphagic patients and elderly with eating problems and evaluating specific cognitive improvement after Cannabis treatment

https://www.researchgate.net/publication/340866311_Will_medical_cannabis_treatment_reduce_pharmaceutical_residues_in_the_aquatic_environment_A_case_study_from_an_elderly_nursing_home

Speaker - Store Marketing

Andrew Durot

Founder @ Ecom Experts

Andrew has been in the Ecommerce world for over 9 years. Today he's the owner of EcomExperts, a Shopify focused development agency. EcomExperts currently manages over 600 Ecommerce stores distributed across the ecosystem.

Grégoire Gervais-Vachon

Chief analyst at Cyberpublicity

Chief Analyst of Cyberpublicity since 2020. I've helped Small, medium and big business optimized web marketing strategies on Google's search engine for more than 4 years with Cyberpublicity. I have a bachelor in marketing and I'm finalizing a master in business intelligence and statistics.

Ryveann Elizabeth

Social Media Strategist @ Munn & Affiliates

Ryveann is a graduate of Concordia University, with a diverse background in experiential marketing, event coordination, creative management, public relations, social media & digital content strategy.

With extensive experience in a variety of industries including: health & wellness, charity organizations, hospitality, festivals, trade shows & conferences, food, tech, cloud business solutions, podcasting, and the Canadian cannabis industry, Ryveann has a proven, and distinctive vantage point when it comes to creating customer-centric strategies for a wide range of target audiences.

Steven Besnard

Account manager - Google Certified @ CyberPublicity

Account manager at Cyberpublicity since 2020. Graduated with a marketing and communication master from France, I am passionate about business development.

I help small and medium companies to develop and optimise their Google ads campaigns according to the marketing strategy.